In your video requirements form after purchase we ask about your preferred creator. If you imagine the perfect creator for your product, what gender and age do you have in mind? Are there any other sepecifcations that are relevant when we select your creator? (e.g. vegan, sporty, etc)

We care about great video quality. When selecting our video creators, we especially screen for authenticity and the ability to speak in front of the camera. All creators have access to our standard sweetspot workbook with input for great video production.

We know that values matter. Therefore we assume that you prefer a video creator that aligns with you company's mission and values. For example, for product videos of vegetarian or vegan products, we only engage creators in our network that are vegetarian.

Within our requirements form we offer options for open input about your product. Here you can leave us any addional information that is important to you.

Additionally we ask specific questions about your product highlights. This information is relevant for us to prepare your video script, select your Call-Outs, and define your Call-to-Action.

Only you know what to mention when talking about your brand and product. Therefore your creator prepares an exact video script before production. Here for each scene they propose a concrete description of the scene and lay out what the they will say how they act.

Once prepared we send you the script proposal for review. We ask you to approve the script or adjust it in any way.