Why Is User Generated Content More Powerful Than Standard Advertising?
- by Sarah Fütterer
User Generated Content (UGC) is taking over the advertising world.
If you've ever seen a product advertised on TikTok or Instagram in a short, creative, and funny video created by a real user — you know what UGC is. It's content that's produced by users instead of brands, and it makes up the majority of posts we see on social media. It's no wonder why - when done right, UGC can be more powerful than traditional advertising.
In this blog, we'll cover precisely why this type of content is so powerful and how you can create compelling content for your brand.
The Power of UGC & Storytelling
When it comes to creating content that engages people, nothing beats user-generated content (UGC). People trust people, and the true power of UGC’s lies in this type of social-proof. UGC allows you to tell stories from real people who have experienced your product or service first-hand, which taps into people's emotions much better than a static advertisement.
People want to see real people enjoying your products in their own unique way, not just an image or video of the product itself. That's why UGC resonates with audiences so much more effectively. In fact, engagement increases by 28% when consumers can view a mixture of user-generated product videos and official brand-authored content.
Not to mention, 65% of people skip video ads, and they do so the first chance they get. With thousands of advertisements exposed to consumers every day, it's no surprise that they're becoming immune to traditional digital ads.
But when consumers can relate to a message or story shared by another user, they become more likely to take action and engage with the brand. This is why UGC content is so much more powerful than traditional advertising - because it tells real stories from real people.
How Sweetspot Helps You Create Compelling Content
With Sweetspot, brands can easily access a network of professional influencers and content creators who are ready and eager to help them create stunning visuals featuring their products or services.
By partnering with us, brands can quickly identify and collaborate with talented creators who understand their brand identity and target audience. This allows brands to utilize engaging visuals that accurately reflect their values in their next campaign while helping to drive sales.
If you're looking for an effective way to advertise your product or service on social media, look no further than UGC. This type of content has been proven to resonate more deeply with audiences than traditional advertisements because they feature real people telling stories about your products instead of just images or videos of the product itself.
Plus, creating UGC doesn't have to be complicated - Sweetspot makes it easy for businesses of any size to work with talented creators who will help them craft compelling visuals featuring their products or services.