As entrepreneurs in the eCommerce industry, we understand firsthand the challenges brands and agencies face in today's digital landscape. One of the big hurdles for DTC brands is the rise in customer acquisition costs on paid social. It is a challenge we have personally experienced with our own eCom brands.

Through our journey, we discovered that user-generated content (UGC) holds the key to overcoming this issue. UGC content not only resonates with audiences on a deeper level but also offers a cost-effective solution for brands looking to drive impactful campaigns. We witnessed the impact of UGC content in reducing customer acquisition costs and improving performance across paid social channels.

Motivated by this realization, we built Sweetspot to provide a comprehensive solution to this persistent challenge. Our platform empowers brands and agencies to easily source and collaborate with a vast network of creators, ensuring the production of compelling UGC content that captures the attention of their target audience.

At Sweetspot, our mission is to help brands and agencies conquer the obstacle of rising customer acquisition costs on paid social. We believe that by leveraging the potential of UGC content, brands can effectively engage their audience, lower CPO costs, and achieve long-term success in the DTC space.