What are current top performing ad types?

What are current top performing ad types?

The Top 7 Ad Types Taking Over Your Social Media Feeds (And How to Make Your Own with Sweetspot)

Do you feel overwhelmed trying to catch-up on the newest trends on social media? Don't worry, we've got you covered with the latest top performing ad types. It's time to break the cycle and create your own unique ads that will stand out in the crowded world of social media. And the best way to do that is by using user-generated videos!

But first, let's take a look at the top ad types currently taking over your feeds: 

Storytelling Ad

Storytelling ads are a popular way for brands to connect with consumers on an emotional level. By telling a story, the brand is able to reveal its purpose and ethos while demonstrating how its product can make an impact on fellow customers' lives. Through storytelling ads, companies can motivate their audiences by creating a narrative that speaks to how the product solved an issue or challenge in life.

This marketing technique not only serves to tackle more complex topics but also helps brands stand out in a crowded marketplace and drives genuine engagement with their audience. Storytelling ads are unique and tell a relatable story that people appreciate - making them an effective and memorable marketing tool.

The "Before And After" Ad

The "before and after" type of advertisement is becoming increasingly popular, particularly in the skincare/cosmetic industry. This ad format showcases specified changes when using a particular product. It begins with an individual being unhappy with their skin or appearance before showing an image after having used the product in question - illustrating the dramatic transformation that has happened.

The idea behind this style of advertisement is to convince viewers of its power and effectiveness, highlighting real-life stories as positive examples and proof that it works! Demonstrating visible results encourages purchases because it signals the user will receive satisfaction when using the product.

Green Screen Ad

Green screen is a popular marketing tool used by businesses and content creators alike. It allows the user to separate subjects from the background, giving them more control over their message. This type of ad can be used for any kind of video, including as a reaction to a previously released video or as the background of an online shop. Green screen ads are also great for responding to customer comments and feedback, allowing the users to convey their thoughts with ease and clarity.

Ultimately, no matter what it is being used for, green screen technology provides businesses and content creators with an effective way to engage with their audience in a meaningful way.


These videos, where a product is revealed and its features are demonstrated, are all the rage on social media. And if you're an e-commerce biz, you definitely don't want to miss out. Unboxing videos give your potential customers a close-up look at your wares and give them a taste of the thrill of ripping off that packing tape and uncovering all the goodies inside. Want to make your own unboxing video? Get started today and choose your creator.

TikTok Trends

TikTok, TikTok – it's the social media app that's taking over the world! And if you're a business looking to get in on the action, you'll want to tap into those trendy TikTok trends. Whether you're starting a dance craze or issuing a challenge, this platform is all about creativity and fun. Showcase your products or services in a way that's engaging and entertaining, and you'll be well on your way to TikTok fame (or at least a decent number of followers).

Customer Reviews

Ready to hear some real talk about your business? Then you'll want to feature customer reviews in your social media ads. By showing off all the positive feedback you've received, you can convince potential customers that your products or services are the real deal. And if you're selling something that requires a lot of thought before purchase, like a fancy new appliance or a dream vacation package, customer reviews can be especially effective.

Text to Voice (TikTok Robot)

TikTok has a trending text-to-voice feature that will turn your written captions into a robotic voice over. It's not just for laughs, though – this feature can also be a handy tool for creating engaging social media ads. By adding a text-to-voice twist to your content, you'll be able to stand out from the competition and add some personality to your ads. 

So there you have it, the top 7 ad types currently taking over your social media feeds. 

In conclusion, there are many different ad formats to choose from on social media, and the best one for your business will depend on your goals and target audience. By experimenting with different ad types and seeing what works best for you, you can create a successful social media advertising campaign that helps you reach your business objectives.

And with user-generated video ads from Sweetspot, you have access to top-creators who are the experts in creating unique and effective ads that will stand out in the crowded world of social media. So don't wait, choose your creator and get your own amazing ads!


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